What is it about crowdsourcing (ideas, products, etc) in social media that makes people want to get involved and offer their input? One of the best recent examples was the Doritos “Crash the SuperBowl” Contest. Fans were asked to submit a 30-second video, with the prize being a $1 million if their idea hit number one on [...]
In Washington DC this past weekend, the Clinton Global Initiative University brought together 1,000 college students from 80 countries to make service commitments that will change the world. The event was hosted by former President Bill Clinton at George Washington University. Cynthia Koenig, Founder of the Wello Water Wheel, spoke on a panel about “Creating Opportunity in an Unstable World” — [...]
Reaching people in social networks is like finding trees in a forest. Social ecosystems have natural-forming patterns; both in diversity and similarities. Modern messaging requires smart strategy and an understanding of the technology available. The cool part about all this “social media stuff’ is that you can track your success, measure your efforts, learn along the [...]
