Focus
“If you create a simple idea and just back it up with honest action, it has the potential to change the world. After all, no extraordinary achievements are created without imagination and accomplished without real effort.”
Welcome to the new world. Welcome to Freeworld Media. We’re already here.
There’s a lot going on in the new world of marketing, so when you’re in the Freeworld, you have to stay sharp and manage the freeworld with a firm, positive philosophy. Here’s where we stand on the changes:
Social Changes
People are getting involved in social causes. They recognize the need to make a direct impact on global issues such as hunger, disease, poverty and the environment, among others. Additionally, they expect companies to engage with them in taking action; doing something to make a difference.
Freeworld Media understands and supports this drive for social cause and understands that is not a passing fad. New media is here to stay – and we’ve been working hard for quite a while on understanding how to engage consumers and brands to work together and effect positive social change for mutual benefit.
The drive for social change coupled with true inspiration from our own client brands is the perfect combination for Freeworld Media to combine our expertise in web marketing and our understanding of social networking to launch solutions with a social purpose.
Lasting Changes
In helping the biggest of the big develop lasting impressions for consumers. Freeworld Media knows that success online is not defined by the loudest, but by clients who foster authentic relationships that give power to customers to speak openly about their brands in a unique and remarkable way.
Consumers have grown into their own power; they know they can switch behaviors as soon as they see something better and more appealing and they are voicing their opinions without hesitation. These millions of voices in combination with the rapid evolution of new technologies have dampened, if not extinguished the effectiveness of traditional marketing methods. Because consumers are talking to each other and redefining your brand’s image, this begs the question: What does this mean to you? Do you know what are they saying about your brand?
Consider this. Currently, there are:
• 112.8 million blogs tracked on Technorati
• 66 million users on Facebook
• 72.6 million videos posted on YouTube
*smashLAB White Paper: A Primer in Social Media
It’s a new world and Freeworld Media knows that most customers don’t just want the factual information anymore and tired sales tactcs. They will however, respond to unique ways of engaging with your brand in some way. That way will include participation: using their voice, hearing your voice and sharing in your story.
So, what story do you want to convey and how do you want to convey it? In this new world, consumers are ready to hear it and interact.