One of the first serious academic studies on Corporate Social Media.
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
“This research proves conclusively that social media has penetrated parts of the business world at a tremendous speed. It [...]

NBC spoke to Phil Mooney about The Coca-Conversations Blog featured in this national story.

http://www.msnbc.msn.com/id/3032619/#25786242

Most companies aren’t effectively using social media as way to connect with customers. Your customers are already connecting with these new technologies and it’s time to jump in.
This is an excellent way to spread the good news about social responsibility initiatives and harness the strength of the crowd as they connect around your brand.
Here’s how [...]

Social and environmental responsibilities are a big part of corporate communications but the message isn’t getting out there. It may be hard to admit, but inside of most of your companies, there is some sort of divide between departments.
Now more than ever, companies are striving to appear more aware in their business practices, [...]