Without purpose, social media doesn’t do anything for your company.
Without value, it doesn’t do anything for your customers.
Many corporations believe that the social web is simply another place to broadcast messages and socialize. But in many cases, the people broadcasting those messages are the customers, not the marketing team. The social web is a place [...]
The era of brand obsession may soon be over – for marketers that is.
It’s no longer within our power to force our idea of what the brand represents on the customer. Now, they decide what the brand means to them, whether it is worth their money, their loyalty and most importantly, whether they would risk [...]
Happy Thanksgiving from Freeworld Media!
This year we have many reasons to give thanks – some challenges, some opportunities – all of which have prepared us to move into 2010 as a stronger team:
- We continue to grow and do great work in consumer marketing, social responsibility and social marketing strategies. Sometimes all at once.
- Our [...]
The Coca-Cola Conversations blog launched a new “vintage” look to mark a new strategy and direction for the the world’s #1 brand.
http://www.coca-colaconversations.com
