September ushered in a month of growth here at Freeworld and I’m proud to be a part of it! I’m Juliette, the new Director of Client Services since the first week of September. As part of the Freeworld core leadership team, communication and client relationships are my focus, so I’ll be helping to bring you [...]

One of the first serious academic studies on Corporate Social Media.
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
“This research proves conclusively that social media has penetrated parts of the business world at a tremendous speed. It [...]

NBC spoke to Phil Mooney about The Coca-Conversations Blog featured in this national story.

http://www.msnbc.msn.com/id/3032619/#25786242

Connect with your customers by authentic participation in social networks.
Embrace the two-way communication of social networking and begin a conversation with your customers.   They are already using these new technologies (blogs, social networks, etc).   Marketing AT your customers just doesn’t work anymore and you need to join the online community through authentic participation.  Turn [...]