NBC spoke to Phil Mooney about The Coca-Conversations Blog featured in this national story.

http://www.msnbc.msn.com/id/3032619/#25786242

Connect with your customers by authentic participation in social networks.

Embrace the two-way communication of social networking and begin a conversation with your customers.   They are already using these new technologies (blogs, social networks, etc).   Marketing AT your customers just doesn’t work anymore and you need to join the online community through authentic participation.  Turn your consumers into “fansumers” as they connect around your brand.

Here’s how to get started:

1. Start small - Take it one step at a time with a single idea.
2. Keep it Simple - Pick a single objective and expand what you learn to other parts of the company.
3. Start at the top - Make sure key leadership is on board.
4. Invite Detractors - Tough-sell departments (* cough* Legal) should participate in the process.
5. Hurry! - Speed is of the essence… Move quickly
6. Adapt - make changes based on customer feedback.
7. Connect - make friends & have fun.

“I’m sorry - things just aren’t working out and it’s time to move on. ”

This breakup conversation is playing out in consumers’ heads everyday. Companies are getting dumped without even realizing it as consumers are no longer faithful.