In 2010, Coca-Cola is sending three ambassadors to visit the 206 countries where Coca-Cola is sold.

“This mash-up of social media – online photo galleries, video clips, blogs, microblogs, social networking – combined with an amazing journey, enthusiastic travelers and a theme of happiness is a great way for us to connect with people around the world,” said Adam Brown, director, Office of Digital Communications
and Social Media, The Coca-Cola Company. “The global adoption of social media has given us a way to deliver a year-long reality TV series without the TV.”

The journey begins January 1, 2010 in Madrid… stay tuned!

http://www.expedition206.com/

ATLANTA, Georgia – June 11, 2009 – Freeworld Media, Inc., the Atlanta-based social media company, named Kevin Olson as Chief Financial Officer reporting to Freeworld Founder and CEO Sean Wood.

Kevin is a partner with B2B CFO®, the leading national firm serving the needs of emerging, growth-stage and mid-market companies. A CPA/MBA with more than twenty-five years of accounting, finance, and general management accomplishments. His broad experience includes consulting services and software-as-a-service industries, and he has provided management to organizations at all stages from private early stage start-up, to mid-market growth and publicly traded growth.

“Social media has become an increasingly critical piece of organizational communication and marketing programs,” said Wood. “Kevin’s unique skill set will bring Freeworld Media a strategic growth plan to scale operations as we continue to build value-driven online communities for our clients.”

“My number one priority is to free Sean’s time to focus on the growing social media market and the dynamics that seem to change daily,” said Olson. “My focus will be on the company’s business strategy and provide a clear path through each stage of its growth.”

“This company has phenomenal potential – from the creative and strategic thinkers, to the design and execution of each project they build,” added Olson. “I’m excited to be part of the team that truly is changing the way business is done.”

Olson began his business career in Big-8 public accounting working first for Price Waterhouse and later for Coopers & Lybrand on both the audit and tax staffs. His background includes manufacturing, construction and real estate development, working in companies of various sizes as Controller and CFO. Olson received his Bachelors in Business Administration from the University of Iowa, and his MBA from Duke University.

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About Freeworld Media, Inc.

Freeworld Media creates next-generation, social media marketing that helps international clients develop lasting impressions for their consumers. Founded in 2004, Freeworld Media is a team of media experts dedicated to a select group of high-profile clients and non-profit organizations. With the challenge of reaching people in the new marketplace, Freeworld Media’s fresh approach to corporate and foundation communications picks up where traditional marketing agencies left off.

Recognized for being fast, reliable and customer focused, Freeworld Media provides a fresh perspective and understanding of emerging online media. To learn more about Freeworld Media’s streamlined, focused approach please visit www.freeworldmedia.com.

DASANI® joins Alexandra Coustesau’s “Expedition: Blue Planet” to raise awareness, inspire action on critical water issues.
View Full Press Release
Dasani Blue Planet website

Got an idea that could change the world, or at least help a lot of people?   Google set the bar for innovation with the Hippo Water Roller.   It’s exciting that this Freeworld Media project is being used as an example of the unique and world-changing idea that Google is seeking.

Learn more about this initiative to celebrate Google’s 10th Anniversary by checking out the 10 to the 100th site.

It was announced live on CNN and the follow-up coverage can be found here…
http://www.cnn.com/2008/TECH/biztech/09/24/google.project/index.html

Congratulations to Coca-Cola!  Freeworld supports the social media and interactive marketing at the world’s top brand.

http://tinyurl.com/2008brandlist

Please join us at 7:30pm on Oct 12th, when we sponsor The Found Footage Festival at the Plaza Theatre.

Named a “Critics’ Pick” in dozens of publications, including The Onion, The New York Times, The Village Voice, Los Angeles Times, and The Chicago Tribun The subject of multi-page features in the San Francisco Chronicle, Resonance magazine, Punk Planet magazine, and on Wired.com

“Skull-crushingly funny…Bank on a big crowd and more than a few laughs at the expense of videotaped others.” –The Onion

“No mortal man could possibly come up with something this entertaining…It’ll be an experience you’ll be talking about for a long time to come.”–Eric Campos, Film Threat

Check out the Found Footage Festival 2008 Trailer 2008 Trailer.

September ushered in a month of growth here at Freeworld and I’m proud to be a part of it! I’m Juliette, the new Director of Client Services since the first week of September. As part of the Freeworld core leadership team, communication and client relationships are my focus, so I’ll be helping to bring you the Freeworld news as it happens. I can tell you that there are a lot of exciting things going on here, so stay tuned!

Phil Mooney sat down to discuss the Coca-Cola Conversations blog with Bowen Craggs & Co.

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Freeworld is proud to support the Hippo Water Roller project in South Africa. This is helping people right now where it’s needed the most. The Hippo Roller is proof that great design can bring positive social changes.  Originally designed by Pettie Petzer and Johan Jonker as a military landmine detection device during the apartheid period in South Africa, the Hippo Roller transports approximately five times the normal amount of water with far less effort than by the traditional method.

Here’s why the Hippo Water Roller is awesome:
- Locally Manufactured which supports sustainable communities
- Improves women’s health. Since they no longer have to carry weight on their heads, the risk of neck and back injuries is eliminated.
- Increases water loads from 5 gallons to 20 gallons a trip. Families are able to bathe and eat better than before.
- Can easily be used as a drip irrigation system to grow gardens that were previously too difficult to maintain.
- A social shift is happening in the villages because men love the wow factor of the new technology and are taking responsibility to bring the water back to the village.

Can you imagine the men getting competitive and racing to see how much water they can bring water back to the village? Pretty cool.

There are some very nice similarities between this product and our work in the digital world. We strive to make our online experience extremely user-friendly. The Hippo Roller is easy to use and it’s innovative design is making a real difference in the world.

http://www.design21sdn.com/feature/21

The Coca-Cola Company corporate website made the Financial Times Top 10 ranking right above Google!

http://www.bowencraggs.com/ftindex