Got an idea that could change the world, or at least help a lot of people?   Google set the bar for innovation with the Hippo Water Roller.   It’s exciting that this Freeworld Media project is being used as an example of the unique and world-changing idea that Google is seeking.

Learn more about this initiative to celebrate Google’s 10th Anniversary by checking out the 10 to the 100th site.

It was announced live on CNN and the follow-up coverage can be found here…
http://www.cnn.com/2008/TECH/biztech/09/24/google.project/index.html

Congratulations to Coca-Cola!  Freeworld supports the social media and interactive marketing at the world’s top brand.

http://tinyurl.com/2008brandlist

Please join us at 7:30pm on Oct 12th, when we sponsor The Found Footage Festival at the Plaza Theatre.

Named a “Critics’ Pick” in dozens of publications, including The Onion, The New York Times, The Village Voice, Los Angeles Times, and The Chicago Tribun The subject of multi-page features in the San Francisco Chronicle, Resonance magazine, Punk Planet magazine, and on Wired.com

“Skull-crushingly funny…Bank on a big crowd and more than a few laughs at the expense of videotaped others.” –The Onion

“No mortal man could possibly come up with something this entertaining…It’ll be an experience you’ll be talking about for a long time to come.”–Eric Campos, Film Threat

Check out the Found Footage Festival 2008 Trailer 2008 Trailer.

September ushered in a month of growth here at Freeworld and I’m proud to be a part of it! I’m Juliette, the new Director of Client Services since the first week of September. As part of the Freeworld core leadership team, communication and client relationships are my focus, so I’ll be helping to bring you the Freeworld news as it happens. I can tell you that there are a lot of exciting things going on here, so stay tuned!

Phil Mooney sat down to discuss the Coca-Cola Conversations blog with Bowen Craggs & Co.

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Freeworld is proud to support the Hippo Water Roller project in South Africa. This is helping people right now where it’s needed the most. The Hippo Roller is proof that great design can bring positive social changes.  Originally designed by Pettie Petzer and Johan Jonker as a military landmine detection device during the apartheid period in South Africa, the Hippo Roller transports approximately five times the normal amount of water with far less effort than by the traditional method.

Here’s why the Hippo Water Roller is awesome:
- Locally Manufactured which supports sustainable communities
- Improves women’s health. Since they no longer have to carry weight on their heads, the risk of neck and back injuries is eliminated.
- Increases water loads from 5 gallons to 20 gallons a trip. Families are able to bathe and eat better than before.
- Can easily be used as a drip irrigation system to grow gardens that were previously too difficult to maintain.
- A social shift is happening in the villages because men love the wow factor of the new technology and are taking responsibility to bring the water back to the village.

Can you imagine the men getting competitive and racing to see how much water they can bring water back to the village? Pretty cool.

There are some very nice similarities between this product and our work in the digital world. We strive to make our online experience extremely user-friendly. The Hippo Roller is easy to use and it’s innovative design is making a real difference in the world.

http://www.design21sdn.com/feature/21

The Coca-Cola Company corporate website made the Financial Times Top 10 ranking right above Google!

http://www.bowencraggs.com/ftindex