Freeworld Media is a B Corp. Like it. Share it. Blog it. Be it.
ATLANTA, GA, Jan. 10 /CSRwire/ – Consumer brands need to make deeper connections with their customers. Freeworld Media, a newly designated #BCorp, helps them do just that.
Ok, perhaps this requires more than Twitter’s allotted 140 characters to explain. B Corporation is the new highly regarded designation awarded to companies that use the power of business to solve social and environmental problems.
Sean Wood, Founder and CEO of FreeWorld Media – what’s on your mind?
“We are proud to be a leader of social media to foster corporate social responsibility. What matters to your customers matters to your business.”
Recognized for its pioneering social business digital strategies that empower large consumer brands as well as international non-profits, Freeworld Media harnesses the power of social media to do good.
Freeworld Media earned the B Corporation distinction from B Lab, a nonprofit organization focused on establishing comprehensive and transparent standards of social and environmental performance and accountability.
“We became a B Corporation because we believe that a greater social purpose should be part of a company’s DNA,” says Wood. “Twenty-first century capitalism demands that businesses create shared value to improve the communities in which they serve. Smart businesses with a advanced digital strategies will be able to lead the marketplace and respond to changes in real-time.”
Freeworld Media is one of 6 Georgia companies to have earned B Corp Certification. Totaling over 350 B Corporations in 32 States and abroad, B Corporations represent a diverse 1.78 billion dollar marketplace.
To merit certification, Freeworld Media met rigorous performance standards, incorporating social and environmental performance, transparency, and accountability. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers, and environment.
As Facebook users might say, “Like.”
About Freeworld Media Freeworld Media is an Atlanta-based digital marketing group that lives and breathes social, interactive and mobile media as a way to instigate brand awareness and customer participation in worthy endeavors. To learn more, visit www.freeworldmedia.com
About B Lab B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab’s GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business.
