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		<title>TED Global 2010:</title>
		<link>http://freeworldmedia.com/ted-global-2010/</link>
		<comments>http://freeworldmedia.com/ted-global-2010/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 21:42:25 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=750</guid>
		<description><![CDATA[This was an amazing day at TED Global. It will take a while to let the ideas come out.. but for now please be sure to take a look at these people and their passionate work. •    Ethan Zuckerman &#8211; Blogger, digital visionary •    Elif Shafa &#8211; Novelist •    David McCandless &#8211; Data journalist •   [...]]]></description>
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		<title>Business Value through Social Intelligence</title>
		<link>http://freeworldmedia.com/business-value-through-social-intelligence/</link>
		<comments>http://freeworldmedia.com/business-value-through-social-intelligence/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 18:29:50 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[socialbusiness]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=516</guid>
		<description><![CDATA[When most companies get started with social media, they make it the responsibility of marketing, PR, or even customer service. To achieve maximum business results, new social processes need be implemented across the entire organization. The web has given a voice to consumers and the tables are turning in real-time.  Recently, we have witnessed industries [...]]]></description>
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		<title>Happy Earth Day</title>
		<link>http://freeworldmedia.com/happy-earth-day/</link>
		<comments>http://freeworldmedia.com/happy-earth-day/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 14:00:20 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[socialresponsibility]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=478</guid>
		<description><![CDATA[Earth Day has come a long way in 40 years. What started out with a small group of people, has now grown into something that business understands as the responsible way to achieve long-term success. The earth&#8217;s population is increasing, our resources and dwindling and only with some new ideas are we going to make [...]]]></description>
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		<title>Pure Imagination</title>
		<link>http://freeworldmedia.com/pure-imagination/</link>
		<comments>http://freeworldmedia.com/pure-imagination/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 15:50:49 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social business]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=284</guid>
		<description><![CDATA[AT&#38;T just launched a massive re-branding effort called &#8220;Rethink Possible&#8221; that delivers an optimistic response to the economic downturn.  It&#8217;s been a rough ride lately and most people are re-evaluating what&#8217;s really important to them&#8230; both professionally and personally. This AT&#38;T spot reminds you to wake up your inner-dreamer and imagine things with a fresh [...]]]></description>
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		<title>Tap, tap&#8230; &#8220;Is this thing on?&#8221;</title>
		<link>http://freeworldmedia.com/tap-tap-is-this-thing-on/</link>
		<comments>http://freeworldmedia.com/tap-tap-is-this-thing-on/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 15:44:14 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=324</guid>
		<description><![CDATA[There is an old saying that cobblers children have no shoes. It&#8217;s been a long time since we&#8217;ve posted anything on the Freeworld Media blog and that&#8217;s a real shame for a company that specializes in social media.   Truth is, we&#8217;ve been heads-down working on social media strategies for some big clients.  Thanks for [...]]]></description>
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		<title>Beyond the Counter and Call-Center: Customer Service on the Social Web</title>
		<link>http://freeworldmedia.com/beyond-the-counter-and-call-center-customer-service-on-the-social-web/</link>
		<comments>http://freeworldmedia.com/beyond-the-counter-and-call-center-customer-service-on-the-social-web/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:21:46 +0000</pubDate>
		<dc:creator>BethPenland</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=271</guid>
		<description><![CDATA[Without purpose, social media doesn&#8217;t do anything for your company. Without value, it doesn&#8217;t do anything for your customers. Many corporations believe that the social web is simply another place to broadcast messages and socialize. But in many cases, the people broadcasting those messages are the customers, not the marketing team. The social web is [...]]]></description>
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		<title>Rebranding the Role of Marketing</title>
		<link>http://freeworldmedia.com/rebranding-the-role-of-marketing/</link>
		<comments>http://freeworldmedia.com/rebranding-the-role-of-marketing/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 20:13:15 +0000</pubDate>
		<dc:creator>BethPenland</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=214</guid>
		<description><![CDATA[The era of brand obsession may soon be over &#8211; for marketers that is. It&#8217;s no longer within our power to force our idea of what the brand represents on the customer. Now, they decide what the brand means to them, whether it is worth their money, their loyalty and most importantly, whether they would [...]]]></description>
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		<title>Happy Thanksgiving Y&#8217;all</title>
		<link>http://freeworldmedia.com/happy-thanksgiving-yall/</link>
		<comments>http://freeworldmedia.com/happy-thanksgiving-yall/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:47:20 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=201</guid>
		<description><![CDATA[Happy Thanksgiving from Freeworld Media! This year we have many reasons to give thanks &#8211; some challenges, some opportunities &#8211; all of which have prepared us to move into 2010 as a stronger team: - We continue to grow and do great work in consumer marketing, social responsibility and social marketing strategies. Sometimes all at [...]]]></description>
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		<title>New design for the Coca-Cola Blog!</title>
		<link>http://freeworldmedia.com/new-design-for-the-coca-cola-blog/</link>
		<comments>http://freeworldmedia.com/new-design-for-the-coca-cola-blog/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 00:30:54 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Coca-Cola]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=165</guid>
		<description><![CDATA[The Coca-Cola Conversations blog launched a new &#8220;vintage&#8221; look to mark a new strategy and direction for the the world&#8217;s #1 brand. http://www.coca-colaconversations.com]]></description>
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		<title>Expedition 206: &#8220;World&#8217;s Largest Social Media Experiment&#8221;</title>
		<link>http://freeworldmedia.com/expedition-206-worlds-largest-social-media-experiment/</link>
		<comments>http://freeworldmedia.com/expedition-206-worlds-largest-social-media-experiment/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 23:47:15 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=147</guid>
		<description><![CDATA[In 2010, Coca-Cola is sending three ambassadors to visit the 206 countries where Coca-Cola is sold. &#8220;This mash-up of social media &#8211; online photo galleries, video clips, blogs, microblogs, social networking &#8211; combined with an amazing journey, enthusiastic travelers and a theme of happiness is a great way for us to connect with people around [...]]]></description>
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