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	<title>Freeworld Media</title>
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		<title>Beyond the Counter and Call-Center: Customer Service on the Social Web</title>
		<link>http://freeworldmedia.com/beyond-the-counter-and-call-center-customer-service-on-the-social-web/</link>
		<comments>http://freeworldmedia.com/beyond-the-counter-and-call-center-customer-service-on-the-social-web/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:21:46 +0000</pubDate>
		<dc:creator>BethPenland</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=271</guid>
		<description><![CDATA[
Without purpose, social media doesn&#8217;t do anything for your company.
Without value, it doesn&#8217;t do anything for your customers.
Many corporations believe that the social web is simply another place to broadcast messages and socialize. But in many cases, the people broadcasting those messages are the customers, not the marketing team. The social web is a place [...]]]></description>
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		<title>Rebranding the Role of Marketing</title>
		<link>http://freeworldmedia.com/rebranding-the-role-of-marketing/</link>
		<comments>http://freeworldmedia.com/rebranding-the-role-of-marketing/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 20:13:15 +0000</pubDate>
		<dc:creator>BethPenland</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=214</guid>
		<description><![CDATA[
The era of brand obsession may soon be over &#8211; for marketers that is.
It&#8217;s no longer within our power to force our idea of what the brand represents on the customer. Now, they decide what the brand means to them, whether it is worth their money, their loyalty and most importantly, whether they would risk [...]]]></description>
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		<title>Happy Thanksgiving Y&#8217;all</title>
		<link>http://freeworldmedia.com/happy-thanksgiving-yall/</link>
		<comments>http://freeworldmedia.com/happy-thanksgiving-yall/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:47:20 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=201</guid>
		<description><![CDATA[Happy Thanksgiving from Freeworld Media!
This year we have many reasons to give thanks &#8211; some challenges, some opportunities &#8211; all of which have prepared us to move into 2010 as a stronger team:
- We continue to grow and do great work in consumer marketing, social responsibility and social marketing strategies. Sometimes all at once.
- Our [...]]]></description>
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		<title>New design for the Coca-Cola Blog!</title>
		<link>http://freeworldmedia.com/new-design-for-the-coca-cola-blog/</link>
		<comments>http://freeworldmedia.com/new-design-for-the-coca-cola-blog/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 00:30:54 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Coca-Cola]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=165</guid>
		<description><![CDATA[The Coca-Cola Conversations blog launched a new &#8220;vintage&#8221; look to mark a new strategy and direction for the the world&#8217;s #1 brand.
http://www.coca-colaconversations.com



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		<title>Expedition 206: &#8220;World&#8217;s Largest Social Media Experiment&#8221;</title>
		<link>http://freeworldmedia.com/expedition-206-worlds-largest-social-media-experiment/</link>
		<comments>http://freeworldmedia.com/expedition-206-worlds-largest-social-media-experiment/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 23:47:15 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=147</guid>
		<description><![CDATA[
In 2010, Coca-Cola is sending three ambassadors to visit the 206 countries where Coca-Cola is sold.
&#8220;This mash-up of social media &#8211; online photo galleries, video clips, blogs, microblogs, social networking &#8211; combined with an amazing journey, enthusiastic travelers and a theme of happiness is a great way for us to connect with people around the [...]]]></description>
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		<title>A Matter of Life and death.</title>
		<link>http://freeworldmedia.com/innovations-life-death/</link>
		<comments>http://freeworldmedia.com/innovations-life-death/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 17:28:39 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[ted]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=130</guid>
		<description><![CDATA[&#8220;From an economical perspective, innovation is a matter of life and death.  A company must innovate today if it wants to be in business tomorrow. For a company to succeed, it not only must be much better than its competitors, but it also must anticipate where its future competition will come from and what it [...]]]></description>
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		<title>&#8220;Best Damn Marketing Tool&#8221;</title>
		<link>http://freeworldmedia.com/best-damn-marketing-tool/</link>
		<comments>http://freeworldmedia.com/best-damn-marketing-tool/#comments</comments>
		<pubDate>Sat, 08 Aug 2009 23:24:41 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=129</guid>
		<description><![CDATA[The past few years, Freeworld Media has helped our clients build successful blogs. Even as new social media platforms are introduced, the blog still holds it own as a great marketing tool.
I recently stumbled across this video clip at Creative Musings that features influential marketers, Seth Godin and Tom Peters, sharing their thoughts about blogging.

]]></description>
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		<title>Measuring Social Media ROI</title>
		<link>http://freeworldmedia.com/measuring-social-media-roi/</link>
		<comments>http://freeworldmedia.com/measuring-social-media-roi/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:08:35 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=128</guid>
		<description><![CDATA[Yong Fook has put together a nice deck about how to measure Social Media ROI.  For accurate measurement, you must define clear goals and decide what the success metrics will look like.

]]></description>
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		<slash:comments>1</slash:comments>
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		<title>&#8220;Social Influence Measurement&#8221;</title>
		<link>http://freeworldmedia.com/social-influence-measurement/</link>
		<comments>http://freeworldmedia.com/social-influence-measurement/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 17:57:07 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=126</guid>
		<description><![CDATA[Razorfish recently created a formula to measure the social health of your brand called &#8220;Social Influence Measurement&#8221; or SIM (if you&#8217;re short on time).   Their report, called &#8220;Fluent&#8221; is presented as a big flash file and I suggest downloading the PDF, which is easier to read.
The report wisely begins with the explanation that [...]]]></description>
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		<title>Holy Curiosity</title>
		<link>http://freeworldmedia.com/tedglobal-2009-curiosity/</link>
		<comments>http://freeworldmedia.com/tedglobal-2009-curiosity/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 02:00:48 +0000</pubDate>
		<dc:creator>Sean Wood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[ted]]></category>

		<guid isPermaLink="false">http://freeworldmedia.com/?p=123</guid>
		<description><![CDATA[“The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose [...]]]></description>
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