Most companies aren’t effectively using social media as way to connect with customers. Your customers are already connecting with these new technologies and it’s time to jump in.

This is an excellent way to spread the good news about social responsibility initiatives and harness the strength of the crowd as they connect around your brand.

Here’s how to join the party:

- Start small - Take it one step at a time with a single idea.
- Keep it Simple - Pick a single objective and expand what you learn to other parts of the company.
- Start at the top - Make sure key leadership is on board.
- Invite Detractors - Tough-sell departments (* cough* Legal) should participate in the process.
- Hurry! - Speed is of the essence… Move quickly
- Adapt - make changes based on customer feedback.
- Connect - make friends & have fun.

Tags: socialmeda

This entry was posted on Sunday, July 20th, 2008 at 4:28 pm and is filed under Blog, New Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.