Coca-Cola

Expedition 206

by Stephen on February 28, 2011 · 1 comment

in Homepage

Expedition 206 started in Madrid on January 1st, 2010, with three young adults who set out to visit all 206 countries where Coca-Cola is served and find out what makes people happy.  They finished up their epic journey in Atlanta in late December.

Here is Kelly, Tony and Toño after they returned from their year-long adventure traveling the globe.

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5 BY 20 program announced at TED Women

by Sean Wood on December 11, 2010 · 0 comments

in Blog

Freeworld recently helped Coca-Cola launch the 5 BY 20 program that will empower five million women entrepreneurs by the year 2020. Announced at the TED Women 2010 conference, 5 BY 20 was inspired by the thousands of women making an impact on their families and communities through their partnership with Coca-Cola.

TED Women

“Anytime you have something like 5 BY 20, you always want to make sure an initiative is germane and organic to you already. And this initiative is something that is very organic to our system.”
- Wendy Clark

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New design for the Coca-Cola Blog!

by Sean Wood on November 5, 2009 · 0 comments

in Blog

The Coca-Cola Conversations blog launched a new “vintage” look to mark a new strategy and direction for the the world’s #1 brand.

http://www.coca-colaconversations.com

Coca-Cola Conversations

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In 2010, Coca-Cola is sending three ambassadors to visit the 206 countries where Coca-Cola is sold.

“This mash-up of social media – online photo galleries, video clips, blogs, microblogs, social networking – combined with an amazing journey, enthusiastic travelers and a theme of happiness is a great way for us to connect with people around the world,” said Adam Brown, director, Office of Digital Communications
and Social Media, The Coca-Cola Company. “The global adoption of social media has given us a way to deliver a year-long reality TV series without the TV.”

The journey begins January 1, 2010 in Madrid… stay tuned!

http://www.expedition206.com/

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Alexandra Cousteau Blue Planet

by Sean Wood on March 19, 2009 · 0 comments

in News

DASANI® joins Alexandra Coustesau’s “Expedition: Blue Planet” to raise awareness, inspire action on critical water issues.
View Full Press Release
Dasani Blue Planet website

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2008 Global Brand List

by Sean Wood on September 22, 2008 · 0 comments

in News

Congratulations to Coca-Cola!  Freeworld supports the social media and interactive marketing at the world’s top brand.

http://tinyurl.com/2008brandlist

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Coke Blog on NBC Nightly News

by Sean Wood on July 21, 2008 · 0 comments

in Blog,New Marketing

NBC spoke to Phil Mooney about The Coca-Conversations Blog featured in this national story.

http://www.msnbc.msn.com/id/3032619/#25786242

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UK video: Coca-Cola Blog interview

by Sean Wood on July 7, 2008 · 0 comments

in News

Phil Mooney sat down to discuss the Coca-Cola Conversations blog with Bowen Craggs & Co.

[click to continue…]

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FT Bowen Craggs Index 2008

by Sean Wood on May 30, 2008 · 0 comments

in News

The Coca-Cola Company corporate website made the Financial Times Top 10 ranking right above Google!

http://www.bowencraggs.com/ftindex

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