Photo Credit: James Duncan Davidson / TED
Yesterday at TED 2011, Bill Ford gave an excellent talk about how his company plans to adapt to our rapidly changing world. Ford has identified sustainability as a long-term priority and makes a clear business case for reducing resources and creating more innovative products and technologies. At TED, he spoke about a ”Global Gridlock” expected to grow as the global population increases with more of the world’s population moves to major urban areas and people in developing countries experience increased income levels. This means that as people buy more cars, we can expect an increase in traffic and parking issues. Having the foresight to adjust the business strategy to the changing times, Ford is looking at the future of transportation and I commend their foresight.
Keep in mind that Ford was the only major American car maker that didn’t take a government bailout package during the recession.
Doing Good and Social Media Success
There is a connection between social responsibility and social media success. Recently at the SoCon11 Conference in Atlanta, Ford Product Marketing Manager, Sam De La Garza talked about Ford’s social media success with the Ford Fiesta Movement. Ford has experienced growth in troubled times by paying attention to environmental and social concerns and they have also shot past their competition in terms of social media success. But why?
We’ve found that socially responsible companies that care about their customers, their employees and their impact on the world are more open to adopting social technology as a driver for success.
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