Earth Day has come a long way in 40 years. What started out with a small group of people, has now grown into something that business understands as the responsible way to achieve long-term success. The earth’s population is increasing, our resources and dwindling and only with some new ideas are we going to make this whole thing work.  We need new forms of energy and new ways to conserve our water, air and other natural resources.

But one things for sure… we’re all in this together.  Alot of people don’t like those they don’t understand.    So whether it’s Democrats or Republicans or whatever religious group or nationality… there is something I know you agree on.  You want to make sure those dirty (fill in the blank’s) clean up after themselves. 

It’s a universal truth that nobody wants somebody else’s junk in their backyard.  It’s Earth Day everyone, so let’s remember to ‘do unto others.’

Social and environmental responsibilities are a big part of corporate communications but the message isn’t getting out there. It may be hard to admit, but inside of most of your companies, there is some sort of divide between departments.

Now more than ever, companies are striving to appear more aware in their business practices, when one hand doesn’t talk to the other, the miscommunication gets amplified once it reaches the outside. Freeworld helps bridge the gap when the technology and marketing departments are kept apart.

What companies are you seeing that are doing a great job of managing their corporate social communications?