I’ll be speaking at SoCon 2011 this Saturday – Februrary 5th about how social business can be optimized beyond technology for more humanized business.
This event will be highly interactive so if you plan on attending, please check out the Google Moderator area where you can ask questions and take a poll before the conference. Here’s what I’ll be yapping about…
Why Socially Conscious Corporations See Better Results in Social Media: Improving Social Business by Doing Good
Sean Wood, Founder and CEO of Freeworld Media
Recently, we’ve all seen how companies can lose public trust and employee morale with just a few missteps. Find out why doing business in the 21st century requires a greater social responsibility than ever before and how the social web is accelerating this shift.
Beyond the technology side of the social web is the human component that needs to be better understood. Socially conscious companies benefit by creating a people-centric culture that listens, communicates and empathizes. Learn how companies can increase their bottom line by connecting with their customers, investors, employees and communities to inspire greater shared value and encourage trust.
In this breakout we will discuss:
- Respect for consumers power
- Creating a people-centric culture
- Having a purpose beyond profit
- Taking a sustainable approach to business
Here is the list of other speakers at the event and the agenda.
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