trends

Intern Blog: "Foreverism" A Social Media Trend

by CarolynChinchilla on June 15, 2009 · 0 comments

in Blog

Foreverism is the term used to describe the trend of products and services that are never completed – things that go on forever. According to Trendwatching.com, this new trend is being driven by technology and social media because it allows people to stay connected and interact with others on an ongoing basis.

Facebook is an example of foreverism because profiles can essentially live forever in cyberspace and will never expire or loose its connection with other people. Because people can now constantly connect with others, there also is a trend in continuous conversations, tracking, and following. For example, twitter is a real-time way to track online activity which is continuously being updated without a defined end.

Because of the trend in Foreverism, there have been new changes in consumer behavior in that there is now a continuous converation. Now, cosumers are expecting a two-way dialog with their brands whereas before brands could push out messages and not expect a response from the public. With Foreverism, brands have to pay attention to what consumers say and how they respond to their product.

EXAMPLES:
Now that brands are expected to have a two-way continuous dialog, some companies are leveraging the idea of foreverism and social media to build a ongoing relationship with their customers. One example is how Starwood Hotels now hosts a blog called TheLobby.com where it has a person responding to people’s questions and comments in real-time.

Large companies also are creating new positions to meet the demands of the continuous conversation such as Chief Blogger and Director of Digital Care. It is in this way that brands can have everlasting relationships with their customers.

Another change in consumer behavior is the idea of Continuous Beta, where products are continuously being updated or changed due to the response of the consumer market. In this way the process is the product. Wikipedia is an example of this trend because it is contstantly being changed and updated. In this case, information is the product and it is created by the process of continuous beta. Products are also being designed modularly to incorporate this trend.

{ 0 comments }