Work
Here are a few recent projects we’ve worked on.
Expedition 206
Coca-Cola Conversations
Freeworld designed and developed the first official blog of The Coca-Cola Company, focusing on the rich heritage of the 125-year old brand. A few years ago when NBC Nightly News talked to Phil Mooney about the blog, he said it’s helped the Company “to engage with our consumers in a very different way, a very personal way.” The blog is often cited as an example for best practices in corporate blogging. In 2010 alone, Coca-Cola Conversations had a 200% increase in Facebook fans and accumulated a quarter of a million site visits.
There’s been alot of changes in the web since the first version of the blog went live in 2008 and we’ve had fun working with the Heritage Communications team. What started out as just a blog has now created “Coca-Cola Coversations” all over the social web.
The Coca-Cola Company Corporate Website
Since 2005, Freeworld has supported Coca-Cola’s corporate communications team with integrated digital marketing support in design and development, analytics, and strategy.
Arby’s Foundation
The improved design and usability of the Arby’s Foundation website and improved event management tool resulted in a large increase of charitable donations for Big Brothers/Big Sisters.
